skip navigation

NJ/NY Gotham FC Continues Partnership with NJM Insurance Group

By Gotham FC, 06/17/21, 4:00PM EDT


HARRISON, N.J. (June 17, 2021) NJ/NY Gotham FC of the National Women’s Soccer League (NWSL) has renewed its partnership with NJM Insurance Group, a leading property and casualty insurer in the Mid-Atlantic region.

The NJM Insurance logo will appear above the numbers on the back of all Gotham FC jerseys during the 2021 NWSL season. NJM will also be the presenting partner of two Gotham FC home games and two away games during the 2021 season, along with the Honorary Ball Kid of the Game Program at all Gotham FC home games.

“It’s really fantastic to have the long-term support of a great organization like NJM Insurance,” said Gotham FC General Manager Alyse LaHue
. “Our partnership continues to grow each year and through that relationship we are able to give more to our fans and community.”

Since coming aboard in 2016, NJM has been a consistent partner of the Club. Gotham FC midfielder and New Jersey native Carli Lloyd became an NJM spokesperson in 2015.

“For more than 100 years, NJM has had the privilege to support the communities we serve, including the homes of many passionate Gotham FC fans and players, like our longtime policyholder and Olympic Champion, Carli Lloyd,” said NJM Marketing Vice President Cam Maio. “We look forward to an exciting season and our continued partnership with the Gotham FC team and Gotham nation.”



Originally named Sky Blue FC, the Club underwent a major rebrand in April 2021 and officially changed its name to NJ/NY Gotham FC. Representing New Jersey and New York, the Club plays its National Women’s Soccer League home matches at Red Bull Arena in Harrison, NJ. The Club has been part of the NWSL since the league launched in 2013. Founded in 2007, Gotham FC originally debuted as Jersey Sky Blue in the W-League of United Soccer Leagues. The Club won its first trophy as Sky Blue FC in 2009 after winning the inaugural Women’s Professional Soccer championship. Most recently, Gotham FC played in the 2021 Challenge Cup Final against the Portland Thorns, the Club’s first ever championship appearance in NWSL competition.


Founded in 1913, NJM is a leading property casualty insurer in the Mid-Atlantic region. The Company offers workers’ compensation, auto, homeowners, renters and umbrella coverage in Connecticut, Maryland, New Jersey, Ohio, and Pennsylvania. One of NJM’s core values is to support the communities it's privileged to serve, a value exercised through year-round employee volunteer efforts at local non-profits and a formal corporate giving and engagement program. Headquartered in West Trenton, NJ, NJM employs nearly 2,500 workers and operates in a mutual fashion for the exclusive benefit of its customers. For more information, visit