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Clothing Brand ALIGNE and Gotham FC Team Up for First-of-its-Kind Fashion Partnership

By Gotham FC Communications, 10/21/24, 1:30PM EDT

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LONDON / NEW YORK - October 21, 2024 - The UK-based fashion brand ALIGNE and NJ/NY Gotham FC today announced the details of a partnership that brings unique style opportunities to women’s sports and top female athletes. 

ALIGNE will serve as the Official Style Partner of Gotham FC, the current defending National Women’s Soccer League champion, with an all-star roster that includes Jess Carter, Tierna Davidson, Cece Kizer, Rose Lavelle, Yazmeen Ryan, and Emily Sonnett. 

"We are incredibly proud to announce our partnership as the new style partner for NJ/NY Gotham FC, marking a major step in our mission to disrupt the intersection of fashion and women’s sport. A year ago, I became deeply passionate about using ALIGNE to amplify the representation of female athletes in fashion, a space that has long prioritized male athletes. Fashion and sport belong together, and the values of Gotham’s players resonate deeply with ours.” says ALIGNE’s CEO, Ginny Seymour. “When they say, ‘Look good, feel good, play good,’ it speaks directly to ALIGNE’s philosophy: empowering women to look and feel their best as they live life on their terms."

This partnership highlights ALIGNE’s commitment to redefining how fashion engages with women’s sports. Known for its trend-forward designs and sleek, tailored silhouettes, the East London brand brings a modern edge to timeless pieces, embodying confidence and strength with every look.

The partnership kicked off October 20th with Gotham FC and Orlando Pride and images of the team wearing the brand can be found HERE. The multi-year partnership will include unique Fit Check integrations with players styled by Aligne, opportunities to activate around a New York Fashion Week themed match and at surrounding Aligne x Fashion Week events, and in-stadium and digital promotion throughout the season. 

“We are thrilled to welcome ALIGNE as our newest Gotham FC partner.” says Nan Vogel, SVP Partnerships, Game Day Experience and Community at Gotham FC. “With the rapid growth of women’s sports, game day has become more than just competition—it’s a runway for self-expression. Our players bring grit on the field and glam off it, embodying the power and confidence ALIGNE stands for. Their values align perfectly with Gotham FC, our players, and our fans. Together, we look forward to blending sport and fashion in ways that celebrate and elevate the incredible women in this sport.”

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ABOUT GOTHAM FC: Representing New Jersey and New York with top global players, Gotham FC is one of 14 teams in the National Women’s Soccer League. In 2023, Gotham FC won the NWSL Championship, clinching the club’s first NWSL title, after previously advancing to its first NWSL final appearance in the 2021 NWSL Challenge Cup Final. Rebranded as Gotham FC in 2021, the club plays its home matches at Red Bull Arena in Harrison, NJ. Founded in 2007, the club won the inaugural Women’s Professional Soccer Championship in 2009 and has been a founding member of the NWSL since the league’s establishment in 2013.

About ALIGNE: Founded in 2020, ALIGNE is a female-led fashion brand inspired by the strength and confidence of modern women. Rooted in sustainability, ALIGNE’s small team operates from a net-zero office in East London, collaborating with local makers and female-run businesses to create a positive impact that aligns with ALIGNE’s vision for a better future. Beyond fashion, ALIGNE is committed to empowering women and supports organizations like Smart Works, a UK charity that helps unemployed women dress for success. 

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